Top 10 Best SEO Tools for 2024: Free and Paid to Boost Your Rankings

Artificial Intelligence (AI) is transforming SEO like never before. In 2024, there's no doubt that AI and automation have shaken up SEO strategies. 84% of marketing specialists and SEO experts confirm this revolution. This change isn't just a passing trend. It has become essential for optimizing search engines, increasing productivity, and reducing costs.

So, how can you make the most of this technological advancement to boost your SEO strategy? Which tools can really make a difference this year? I've sorted through them for you and selected the 10 best SEO tools of 2024, both free and paid. Whether you're an SEO ace or an entrepreneur looking to maximize your website's visibility, these tools are made for you.

Get ready to explore these must-have tools, discover their unique features, and see how they can propel your website to new heights. It's time to find out how AI can revolutionize your approach to SEO and help you reach your goals faster and more efficiently.

Why are AI-based SEO tools essential?

These new tools combine several innovative technologies such as machine learning (ML), natural language processing (NLP), and of course AI. The goal? To optimize SEO efforts for better search engine results.

Your instant benefits

• Optimize keyword research: Discover and recommend the best-performing keywords by analyzing search query data and current trends.
• Analyze content: Evaluate existing content and suggest improvements based on SEO best practices.
• Improve technical SEO: Identify and fix site performance issues, such as broken links, high loading times, and redirect errors.
• Evaluate backlinks: Analyze the quality of incoming links and suggest improvements to strengthen them.
• Optimize user experience: Adjust site structure and navigation based on visitor behaviors and engagement indicators.
• Study competition: Provide insights into competitors' strategies to uncover opportunities for improvement.

Much more than simple assistance tools, the SEO revolution offers you numerous advantages to improve your online visibility. Let's take a look at the best free and paid tools to absolutely test in 2024.

The 10 Best AI SEO Tools You Absolutely Must Try in 2024

AI-powered SEO tools are here to transform your search engine optimization efforts by simplifying time-consuming tasks. Discover right now the best AI SEO tools to integrate into your strategy in 2024 to boost your online performance.

1. BlueGPT - The Most Powerful

BlueGPT is the first all-in-one AI platform designed to boost your productivity offering numerous advantages for SEO. Whether you're a marketing specialist, SEO manager, agency, or website creator, this tool is perfect for optimizing your search engine ranking.

Generate Optimized Content

Use BlueGPT to create high-quality, SEO-optimized content in minutes. Whether it's for blog articles, product descriptions, or social media posts, the tool can produce text that engages readers and meets search engine criteria.

Bonus: Access to the Best AI Models

Further enhance the quality of results by using all the best generative AI models to write perfect content. You can use GPT-4o mini to find new ideas, search for information on the internet with Perplexity or even write a blog article with Claude 3.5 Sonnet from Anthropic.

A true ally for creating SEO-optimized content.

Improve SEO with Professional AI Agents

Take advantage of our platform to access a range of AI Agents designed to propel your SEO. Find our 3 already iconic best-sellers:

• SEO Optimizer: To refine your strategies with targeted recommendations to improve your ranking.
• SEO Writer: To create optimized content that captures both readers' and search engines' attention.
• SEO Analyzer: To analyze and identify opportunities for improving your SEO.

Analyze Content

Challenge your content thanks to the power of PDF analysis.

BlueGPT can deeply examine content to identify gaps and suggest improvements. For example, it can analyze keyword density, HTML tag structure, and meta descriptions to ensure they are optimized.

BlueGPT's Advantages for SEO

• Intuitive Interface: Easy to use, even for non-technical users.
• Time-Saving: Automation of repetitive tasks, allowing users to focus on more important strategies.
• Content Quality Improvement: Generation of relevant and optimized content, improving user engagement and SEO ranking.
• Quick and Efficient Analysis: Ability to rapidly analyze large amounts of data to provide actionable insights.

2. Semrush - The Classic

Semrush is a comprehensive digital marketing platform that offers powerful tools for SEO, PPC, and competitive analysis. Designed to optimize your online visibility, SEMrush helps manage and improve your marketing campaigns effectively.

Key Features

• Position Tracking: Monitoring your keyword rankings with regular reports.
• Backlink Analysis: Evaluation of backlinks to strengthen your link-building strategy.
• Competitive Analysis: Insights into your competitors' SEO and PPC strategies.

Advantages

• All-in-One Platform: Integrated tools to manage SEO, PPC, and competitive analysis.
• Accurate Data: Detailed and up-to-date information to optimize your campaigns.
• Educational Resources: Guides and tutorials to maximize platform usage.

Pricing

Semrush is an expensive solution. Starting prices begin at $139.95 per month, going up to $499.95 per month for the Business subscription.

3. Jasper - The challenger

Jasper is an AI Agent for marketing. In addition to creating content, it offers complementary features for SEO. This tool helps optimize keywords, accelerate campaigns, and create high-quality content while improving readability and user experience.

Key features

• Keyword optimization: Natural and effective integration of target keywords into content.
• Content creation: Rapid generation of SEO-friendly content.
• Analytics and insights: Performance monitoring and data-driven improvement suggestions.

Benefits

• Intuitive and easy-to-use interface.
• Automation of content creation and optimization processes.
• Improvement in the quality and quantity of content produced.

Pricing

For the Pro version that works for teams, it will cost $69/month/user and $49/month/user for the solo version.

4. Ahrefs - One of the best

It's one of the market leaders. Ahrefs is an essential natural referencing tool. Used by millions of SEO professionals, Ahrefs is known for its extremely detailed backlink database.

Key features

• Advanced keyword research: Identify the most effective keywords for your niche.
• Competitor analysis: Discover your competitors' SEO strategies.
• Comprehensive site audit: Identify and fix technical errors to improve your site's health.
• Rank tracking: Monitor your keyword positions across various search engines.

Benefits

• Intuitive user interface facilitating easy adoption.
• One of the most comprehensive backlink databases on the market.
• Responsive and high-quality customer support.

Pricing

A drawback? Yes, the tool is quite expensive and requires a significant budget to fully benefit from the platform.

The standard subscription is €229/month

5. Writesonic - The innovator

Writesonic is a generative AI platform that brings together various tools for marketers and agencies. From content creation to SEO optimization, it's a powerful tool that has established itself in the AI market.

Key features

• Keyword research: Real-time discovery and analysis of suitable keywords.
• Topic clustering: Organization of content into logical clusters.
• SEO checking: Analyze your site to identify issues and work on optimization.

Benefits

• Ability to create and analyze content in the same place.
• Intuitive interface facilitating management.
• Affordable pricing.

Pricing

The price range remains accessible for all budgets with a starting price of $12/month.

6. Google Analytics - The Iconic

The iconic Google Analytics remains an essential classic to keep in mind. Google's free service offers detailed analysis of your website's performance quickly and easily. A must-have for understanding visitor behavior and optimizing conversions.

Key Features

• Detailed visitor tracking: Custom reports on user behavior.
• Behavior analysis: Identification of top-performing pages.
• Conversion reporting: Tracking of goals and sales.
• Integration with other Google tools: Easy synchronization with Google Ads, etc.

Advantages

• Free and powerful features offered.
• Easy integration with other marketing tools.
• Detailed and customizable reports for in-depth analysis.

Pricing

Zero fees. It's 100% free.

7. Surfer SEO - The Most Accessible

This is a tool I've tested and it deserves its place in this article. Surfer SEO is a data-driven content optimization tool that helps align your web pages with SEO best practices. The power of AI coupled with SEO makes it an interesting tool. I recommend it for beginners with limited budgets.

Key Features

• Competitor page analysis: Identification of gaps and opportunities.
• Real-time optimization recommendations: Content improvement.
• SEO brief generator: Guide for content creation.

Advantages

• Simple and intuitive interface for easy use.
• Optimization recommendations based on concrete data.
• Financially accessible

Pricing

This is one of the advantages of Surfer SEO. The entry-level price is $89/month, making it an accessible tool to start optimizing SEO with the help of a specific tool.

8. AnswerThePublic - The Smartest

AnswerThePublic is primarily known for its clever and very useful aspect. It's an innovative tool for generating content ideas based on questions users ask on search engines. A true ally for creating targeted content.

Key Features

• Content idea generation: Based on user questions.
• Question visualization: Clear and intuitive graphics.
• Long-tail keyword research: Target specific queries.

Advantages

• Ideal for content brainstorming and creating relevant topics.
• Attractive and easy-to-understand visual interface.
• Helps understand user intentions to create targeted content.

Pricing

There is a free version that allows you to discover the tool. If you want to go further, the first subscription is $11/month.

9. NeuronWriter - Google in the #1 Spot

NeuronWriter is the SEO optimization tool for Google. It uses SERP data, competitive analysis insights, and natural language processing (NLP) to create optimized content.

Key Features

• NLP and GPT: Production of well-optimized content.
• Content Planner: Promotion of structured content campaigns.
• Integrations: Compatibility with WordPress and Google Search Console.

Advantages

• Optimized workflow for content production.
• Integration with third-party platforms for a unified user experience.
• Supports over 170 languages.

Pricing

There's a wide range of subscriptions depending on your needs. The entry-level price starts at $23/month, reaching $117/month for the Diamond subscription.

10. Moz - The Tool for Marketers

Moz is a renowned SEO platform designed to help marketing professionals. Both easy to use and powerful, it's an essential tool to try for those looking to improve their online visibility.

Key Features

• Keyword Research: Identify relevant keywords with data on search volume, difficulty, and content opportunities.
• Site Audit: Conduct a comprehensive audit of your site to detect SEO issues and get recommendations to resolve them.
• Rank Tracking: Monitor your keyword positions in search results with detailed reports and alerts on variations.

Advantages

• User-Friendly Interface: An easy-to-navigate platform, suitable for users of all levels, from beginners to experts.
• Accurate Data: Access detailed information to optimize your SEO strategies and track your site's performance.
• Educational Resources: Take advantage of guides, webinars, and the Moz community to improve your SEO skills and stay up-to-date on best practices.

Pricing

You can access several free tools to optimize SEO, such as domain analysis or competitive research, for example.

11. Diib - The AI Tool

Diib is an SEO tool that has placed AI at the heart of its strategy. It offers an in-depth analysis of your website, competitor sites, and benchmarks from various sectors. With its direct connection to Google Analytics, you can benefit from regularly updated results, and that's really relevant.

Key Features

• Growth Plan: Suggestions on how to quickly improve your site.
• Competitive Analysis: Comparison with competitor sites.
• Industry Benchmarks: Comparison with industry standards.

Advantages

• Simple and user-friendly interface.
• Quick and actionable analysis of SEO performance.
• Practical suggestions for improving speed, security, and user experience.

Pricing

The prices are 10 times cheaper than Semrush, for example. There's a free version, and the Pro subscription is $14.99/month. Worth trying out!

How to choose the right AI SEO tool for your needs?

Choosing the right AI SEO tool can transform your SEO efforts. Here are some key points to guide you.

1. Define your SEO goals

Determine what you want to accomplish: improve keyword rankings, optimize content, or analyze competitors. Choose a tool that matches your specific needs.

2. Compare features

Make sure the tool offers the features you need such as site auditing or rank tracking. Also check the quality of the data and analysis provided.

3. Consider user-friendliness

Opt for a tool with an intuitive and easy-to-use interface, even if you're not an SEO expert. Good ergonomics facilitates the use of features and data.

4. Check support and resources

Choose a tool that offers good customer support and educational resources such as guides and webinars. This will help you use the tool effectively.

5. Evaluate value for money

Compare the cost of the tool with the features offered. Make sure it offers good value for money based on your budget and needs.

My opinion

If you're looking for a professional and all-in-one AI tool, go for the BlueGPT AI platform to boost your productivity and SEO. Semrush and Google Analytics if you prefer to stick with the classics. Finally, if you want to explore new challengers, Jasper or Diib will be the best solution.

In 2024, artificial intelligence is transforming the SEO landscape, making tools more powerful and intuitive. The 10 tools presented in this article cover a wide range of needs, from keyword research to technical analysis and content optimization. By leveraging these tools, you can significantly improve your website's visibility and performance. Don't hesitate to test these tools to discover which ones best meet your specific needs.

TL;DR

TL;DR: AI-based SEO tools such as BlueGPT, Jasper, and Surfer SEO optimize SEO tasks like content creation, keyword research, and website optimization. They automate processes and provide advanced analytics to improve visibility and rankings on search engines.

Frequently Asked Questions (FAQs)

1. What criteria should be determined to choose an effective AI SEO tool for an advanced SEO strategy?

For an advanced SEO strategy, evaluate specific features such as in-depth keyword analysis, detailed technical audit capabilities, and sophisticated ranking tracking tools. Also ensure that the tool offers customizable reports, robust competitive analysis, and seamless integration with other marketing tools.

2. How to evaluate the quality of data and analysis provided by an AI SEO tool?

Examine the accuracy of the data by checking the sources of information (e.g., keyword databases or ranking algorithms). Look for advanced analysis features such as data segmentation, long-term performance trends, and actionable insights. Expert reviews and case studies can also provide indications of data quality.

3. What aspects of customer support and educational resources are crucial for SEO professionals?

For professionals, responsive customer support and specialized technical assistance are essential. Check the availability of in-depth educational resources such as training on advanced features, webinars led by industry experts, and personalized consultations. These elements ensure that you can make the most of the tool and stay on top of SEO developments.